SS17 Collection Launch

Les Petits Joueurs

Objective

Launch SS17 collection with a special edition bag in collaboration with 10 Corso Como Shanghai and Milan to strengthen brand awareness, the Creative Director’s image, and sales in those markets

At 10 Corso Como Shanghai, created a trunk show & ‘Meet the Designer’ event with local influencers, VIC, industry insiders, and media to raise awareness of LPJ and publicize its Creative Director as the face of the brand. Organized instagram takeover with Chinese media outlets to allow LPJ’s designer to interact with local audiences. Planned full interviews and local media in both 10CC Shanghai and Milan as well as pop-ups. The 10CC launch occurred during Milan Fashion Week to stir up buzz and create street style product placement opportunities. Voiced collection theme through VM, event decorations, and interactive photo booth.