Night Fever Capsule


Les Petits Joueurs

 

Objective

Launch a ready-to-buy capsule collection of evening wear including bags, shoes, earrings, and robes

The Night Fever special capsule collection introduced new product lines - such as RTW, earrings, and shoes - to create a head-to-toe look for the LPJ woman. The launch event consisted of a dinner and afterparty co-hosted with three influencers during PFW. The space was designed to encompass the glamours ambiance and experience of the Night Fever collection. Using this backdrop, content was created directly with influencers during the launch event, allowing them to share instantly and promote the ready-to-buy capsule.

 

Scope

Global

Role

Experiential Strategy

360º Marketing

Digital / Influencer Marketing

Event Management

Program / Project Management

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