Night Fever Capsule
Les Petits Joueurs
Objective
Launch a ready-to-buy capsule collection of evening wear including bags, shoes, earrings, and robes
The Night Fever special capsule collection introduced new product lines - such as RTW, earrings, and shoes - to create a head-to-toe look for the LPJ woman. The launch event consisted of a dinner and afterparty co-hosted with three influencers during PFW. The space was designed to encompass the glamours ambiance and experience of the Night Fever collection. Using this backdrop, content was created directly with influencers during the launch event, allowing them to share instantly and promote the ready-to-buy capsule.
Scope
Global
Role
Experiential Strategy
360º Marketing
Digital / Influencer Marketing
Event Management
Program / Project Management





















